Link Building

Many websites, especially local business websites, have not invested the time, money, or expertise to build their website authority. Authority is measured by several different organizations and commonly called “Domain Rank (DR)” or “Domain Authority (DA)”. A number of different factors are considered for the DR and DA scores of a website and several of the most common are age of the website, popularity of the website and how many other websites link to it. The bottom line is that Google is ranking websites and those with higher DR and DA scores will have an advantage in the Google rankings.

The average web page that ranks in the top 10 has 1,776 backlinks and a domain authority of 75.

Neil Patel

Linking is the process and begins with a digital reference, usually text, to create a hyperlink (or link). The text that is used is called the anchor text. However, a hyperlink can be an image also. If clicked the hyperlink will take the user to a different digital location specified by the creator of the hyperlink.

For example, a writer may be writing about the moon and mention that it has 8 phases. The writer may not want to discuss these 8 phases in detail at that point in the content and may introduce a hyperlink that will take the reader to a separate page that discusses the 8 phases of the moon in detail.

Linking comes in three “flavors” – internal, external and backlinks. Of the three kinds, the SEO professional is more focused on quality backlinks, which are links from other websites that direct users to the subject website. Backlinks from outside websites are highly desired because they can improve the authority of the subject website. Increased authority for a website results in greater visibility and higher rankings in search results.