Service
Website Audits
Understand what you’re doing right, and what could be improved.
Having lost our way, we re-doubled our efforts. It doesn’t make much sense to re-double your efforts if you don’t know where you are. So it behooves every website owner to understand the strengths and weaknesses of their website before undertaking any major design or digital marketing effort. A website audit will help the owner understand the overall structure, search rankings, keyword effectiveness, domain authority, errors and more. SEO experts and digital marketing companies will study a website audit. It becomes a guide to build on the website’s strengths and highlight weak areas that must be improved.
What are the benefits of a website audit?
- Fix glaring errors and mistakes
- Improve keyword selections and placements
- Increase website traffic
- Increase website conversions (emails, phone calls and sales)
- Analyze your competitors
What are the most common errors and weaknesses?
- Poor URL structure
- Navigation issues
- Website speed is slow
- Mobile responsiveness issues (mobile friendly)
- Indexing issues (details in Google Search Console)
- Missing alt tags on images
- Broken links
- Poor internal linking
- Few or no backlinks
- Overlinking
- Missing or poorly written meta data
- Errors on pages and posts
- Corrupted data
- Non-functional or outdated software plugins
- Compliance failures
Digital Dynamite Website Audit
A high performing website is not an accident. It is the result of quality guidance, expertise and work. The first step is a full analysis of those key factors that determine a website’s authority and relevance in the eyes of the search engines. Those websites with high authority, high expertise, and high trust will consistently out-rank their lesser competitors.
When auditing a website, we use several different sources of data and analysis to subject it to thorough testing. Some of the analysis is performed by third parties and some of it is provided by Google applications. We then compile a report with a scorecard that will highlight areas of strength and weakness. We will review our findings with our client and recommend tackling the area(s) that are most likely to give you the largest gains first. This is typically many of the website’s shortcomings. Once those are addressed we can build upon the strengths while shoring up any gaps discovered in the audit.
Quick Review
Website Audits Summary
Website audits are invaluable and they should be conducted by a professional with experience in multiple areas of website design, SEO and digital marketing. Knowing a website problem exists is one thing. Fixing a website problem requires expertise. In addition, the internet world is always changing and websites have to change with it. Website designs, security efforts and software will all need periodic updating. Annual audits help websites keep pace with frequent change.
